Here's how it all works...

You upload your photos, your videos or your text (a message, a poem, a slogan, a rant) via this web site or your mobile device.

Once your stuff is up, it can be voted and ranked by everyone else coming to this site. Those getting the most votes and the highest overall ranks will win some really cool mobile phones courtesy of Nokia (awarded at the end of each calendar month).

As we get closer to the World Conservation Congress in October 2008, a leading panel of figures will choose from all entries the ones that will be shown to the global gathering in Barcelona.

And from all of those, one person will be invited to come and attend the meeting and speak to the assembled mass of brains and influential brawn.

So now is the time to blow your trumpet, ring a few bells, sound the alarm - c'mon people!

Now's our chance.

Let's seize this day!

...and start changing the world