These past few weeks have been challenging for millions of individuals across the world. As many of us stay home to bend the curve of the COVID-19 pandemic, we find ourselves spending more time on our phones and devices. While we believe that connecting with nature and the outdoors is essential for our health and well-being, we know it can be difficult and unsafe to do so in times like these.

So this Earth Day (April 22), we will be kickstarting our #BillionShadesOfGreen campaign, encouraging you, your students, and people all over the world to share their most colourful photos of nature – from past outdoor adventures or from inside the home – and in doing so, brightening each other’s days with a little more colour and positivity.

We will showcase the best photos on our landing page (page will be live shortly, containing the best user submitted photos as well as stunning nature and wildlife photographs categorized by colour). We’re looking for everything from breathtaking landscapes to birds on our balcony. Let’s fill the timelines this week with greenery allowing everyone to enjoy a little slice of nature from the comfort of their homes.