About Us

Our connection to the Earth and nature is undeniable; our planet’s gain is everyone’s gain.

As climate change continues to accelerate and biodiversity − the rich variety of life on Earth and places where they live − continues to decline, we must urgently prioritize our planet’s well-being. Nature is fundamental to our health, prosperity and a better future for us all.

Connect2Earth is a platform with open source material to empower millions of people worldwide to speak up on “why nature matters” and take the lead in action for biodiversity and nature.

WWF has partnered with the Secretariat of the Convention on Biological Diversity (CBD). Our common goal is to support achieving the Aichi Biodiversity Target 1, which is a key element of the CBD’s 2011 – 2020 Strategy: by 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably.

To achieve this ambitious target, we are spreading the message by providing open-source social media assets on selected theme days throughout the year. Connect2Earth assets facilitate conversations about ‘why nature matters’ and help partners from the governmental, intergovernmental, and civil society level make an impact.

Connect2Earth is part of the project “Scaling up Biodiversity Communication”, supported by Germany’s Federal Ministry of the Environment, Nature Conservation and Nuclear Safety with funding from the International Climate Initiative (IKI). Find out more about the WWF/CBD Project Details.

Support us by browsing ready-made toolkits on this site to engage your communities and encourage everyone to raise their voice for the planet!