Permission is granted to known partners of WWF to use the attached imagery upon acceptance of the following conditions:
Imagery may only be used in the context of positively promoting your partnership with WWF. Imagery must be closely accompanied by significant text concerning the work and/or mission of WWF. While a photo or video credit is mandatory, it will not in itself suffice.
Imagery may NOT be used purely for the promotion of your organisation or any product outside of the context of WWF or your partnership with WWF.
Imagery must be closely accompanied by a full and properly formatted credit.
Permission is granted for one-time use only. Imagery may not be stored for subsequent use. Any other subsequent rights are reserved and subject to approval by WWF and by the artists concerned.


Permission is granted to known partners of WWF to use the attached imagery upon acceptance of the following conditions:
The assets in this pack may only be used in the context of up-scaling communication on the values of biodiversity and nature. Any imagery/videos utilized from this pack must be accompanied with copy to this effect. While a photo or video credit is mandatory, it will not in itself suffice as permission to use the asset, without the accompaniment of further text.
Imagery may NOT be used purely for the promotion of your organisation or any product outside of the context of upscaling biodiversity communications
Imagery must be closely accompanied by a full and properly formatted credit
Permission is granted for one-time use only. Imagery may not be stored for subsequent use. Any other subsequent rights are reserved and subject to approval by the artists concerned.


Permission is granted to known partners of WWF to use the attached imagery/videos/assets upon acceptance of the following conditions:
The assets in this pack may only be used in the context of up-scaling communication on the values of biodiversity and nature. Any imagery/videos/audio files utilized from this pack must be accompanied with copy/captions to this effect. While a photo or video credit is mandatory, it will not in itself suffice as permission to use the asset, without the accompaniment of further text.
Assets may NOT be used purely for the promotion of your organisation or any product outside of the context of upscaling biodiversity communications
Assets must be closely accompanied by a full and properly formatted credit.
Assets may be translated/adapted into you own local language, provided that all other terms and conditions are followed.

Stay tuned for future events

Stay tuned for future events

Privacy Policy


At WWF – WORLD WIDE FUND FOR NATURE (FORMERLY WORLD WILDLIFE FUND)(hereinafter: “WWF International”) we rely on the support of individuals like you to carry out our vital conservation work. That is why we want to be completely transparent about why we need the personal data we request when you engage with us and how we will use them.
As you browse our website and whenever you communicate with us, we collect data. Collecting these data helps to make our communications more effective and to achieve our goals. The more data we have, the more efficiently we are able to operate and the more funds we can direct into conservation. In this privacy policy we explain why and how we process your personal data.
We take protecting your privacy very seriously and will always take all reasonable steps within our power to make sure your information is safe.
This privacy policy applies to all personal information we collect or process about you.
‘Personal information’ is information, or a combination of pieces of information, that could reasonably allow you to be identified.
We may update this policy from time to time without notice to you, so please check it regularly.
We do not have a Data Protection Officer, but we are happy to help you with your questions. For this you can contact our Supporter Care team by email at:

WWF International, with its offices at Rue Mauverney 28, 1196 Gland, Switzerland, is the secretariat for WWF’s global organization. The role of the secretariat is to lead and coordinate the WWF Network of offices around the world. This privacy statement relates to the data which is obtained and processed by WWF-International only. For the privacy statement of the respective independent WWF offices, please refer to the respective WWF office’s privacy statements on their respective websites.

We process personal data for our supporter administration, fundraising programs and to inform about actions and campaigns. We do not provide personal data to third parties for commercial purposes.
By understanding more about how people use the information we provide, we can improve how we communicate the most important messages that you need to hear. We can broadcast information on TV, in the news and on our websites and in our social media, but if we can talk to you directly or deliver it straight to your doorstep or to your inbox, we know for sure that you will know exactly what you can do to help and what results we have achieved with your support.

We collect personal data every time you interact with us. We collect personal data when you browse our website, but also when our fundraising team engages directly with you.

For example, we collect data when you:

  • Become a supporter of WWF International
  • Participate in an event of WWF International or volunteer with us
  • Make a donation to us
  • Buy any of our virtual gifts
  • Subscribe to our e-newsletters or request information from us
  • Sign a petition or become involved with one of our campaigns
  • Visit one of our websites or social media pages via tools such as cookies and online identifiers, including if you make comments on our message boards or discussion forums
  • Apply for a job or consultancy with us
  • Contact us or become involved with us in any other way than as stated above

The type and quantity of data we collect and how we use it depends on and is restricted to why you are providing it. The data we may collect from the different sorts of interactions may include, but is not limited to:

  • Your name, address, telephone number, and/or email address, along with your preferences as to how we should contact you in the future
  • Financial information which you give to us, such as credit card number
  • Information you enter onto our website
  • Records of your donation history and correspondence and campaign actions taken with us
  • Images, photographs or video if you take part in an event with us
  • Details of your visit to the website, including technical information such as the IP address you use to access the website, your browser type and version
  • Any other details in which you give us including your reasons for supporting us

We might also obtain personal data about individuals who may be interested in giving major gifts to organizations like ours. In these limited cases only, in addition to information you give us directly, we may also collect information about you from publicly available sources.

Children under 16 years
Not yet 16 years old? Then ask your parents for permission to engage with us on our website. Have them read this privacy policy.
WWF International does not intend to collect data about visitors of our website that are younger than 16 years old. However, we cannot check the age of the visitors of our website. If you think we have collected data of a minor without parental permission, please contact us at, so that we can delete this information.

We use different methods to collect data from and about you including through:
Direct Interaction
We get information directly from you, for example when you subscribe to our e-newsletters. For information about when we may collect data about you, see above under WHEN WE COLLECT DATA.
Automated technologies or interactions
If you enter your details onto one of our online forms, and you don’t ‘send’ or ‘submit’ the form, we may contact you via email to see if we can help with any problems you may be experiencing with the form or our websites.
Similarly, if you receive an email, open it, don’t open it, select a link, browse our website, we collect this information so we can see which stories are popular and which aren’t.
When we’re seeing what people do online like this, we’re using cookies. If you don’t want cookies, you can set your browser to notify you when you receive one, then choose to decline it. Please read our Cookie Policy for more information.
Please note that if you disable or refuse cookies, then some parts of our websites may become inaccessible or not function properly.

Social Media
We may obtain your personal information through your use of social media such as Facebook, Twitter or LinkedIn, depending on your settings or the privacy policies of these social media services. To changes your settings on these services, please refer to their privacy policies which will tell you how to do this.

Desktop Research
We may use desk research, profiling and screening techniques to analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you, to be prepared when we meet you or to help us find others like you who might like to show their support. We do this because it allows us to target our resources more effectively, which donors consistently tell us is a key priority for them. We may make use of additional information about you, including geo-demographic information and measures of affluence, when it is available from third party sources. We may on occasion use third party suppliers to undertake these activities on our behalf and provide them with your information to the extent required.

Such information is compiled using publicly available data about you, for example addresses, listed Directorships, social media posts, newspaper articles or typical earnings in a given industry. This helps us understand the background of the people who do or may support us and helps us to make appropriate requests for gifts to supporters and/or leave us a gift in their will. Collating this publicly available information helps us better understand your motivations and preferences enabling us to deliver a more targeted and relevant donor experience. Additionally, it enables us to raise more funds, sooner, and more cost-effectively than we otherwise would.

We will mainly use the data we collect to:

  • Provide you with the services, products or information you have requested
  • Keeping you up to date with the work you are supporting and the latest conservations news
  • Keeping a record of your relationship with us
  • Administering your donation
  • Asking for financial and non-financial support
  • Manage your communication preferences, including marketing preferences
  • Understanding how we can improve our services, products or information
  • Carrying out our obligations arising from any contracts entered into by you and us
  • Sending you tailored communications and displaying relevant adverts which we think will be of interest to you
  • Sending you marketing materials including on fundraising, campaigning and events
  • Inviting you to events and to take part in campaigns and support our advocacy work
  • Analysing our database for statistical purposes, and to better communicate with you about things we think will be of interest. Note that this is on a generic rather than an individual level to ensure that our communications are cost effective
  • In limited circumstances, analysing the personal information we collect about you and using publicly available information to better understand your interests, preferences and level of potential donations so that we can contact you more effectively and be better prepared in special circumstances when we may meet with you.

All of our use of personal data is in accordance with the law. The law requires us to only process data where we have a valid legal basis for doing so. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you, such as providing you with the service you have requested.
  • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests. WWF-International’s legitimate interests include administering our organization, sending you marketing materials, and understanding our supporters.
  • Where we need to comply with a legal or regulatory obligation.
  • Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending email or text message direct marketing communications about fundraising, campaigns and events.

We communicate with you about what you have asked us to – to provide the service you have requested. For example, if you have signed up to a campaign, we will keep you in touch with our campaigns. We will keep you up to date with the latest conservation news and updates.

In addition to conservation news and updates on our work, we may also contact you about  fundraising, campaigning and events.

Fundraising – your support is vital to our work and without you we would not be able to continue our conservation efforts. We may ask you to make a donation, upgrade your support or change its type. We may also invite you to special supporter events.

Campaigns – we’d love to tell you about our campaigning activities so that you can get involved.
Events – we’d love to tell you about the events organized by us, such as Earth Hour which we’d love you to get involved with.

The law distinguishes between the channels you choose to receive this information, and so we give you different options when we ask to use your data in this way.

We will always ask for your consent if we want to message you by email or text message, however we do not normally ask for consent to contact you by phone or write to you in other ways about any of the above activities (regarding fundraising, campaigning or events). This is because, as a charity, each of these activities is fundamental to how we work, so we have a legitimate interest to contact you. When you give us your details we will tell you what we are going to do with them. You will always be given the opportunity to opt-out of receiving our marketing communications if you prefer not to.
You can unsubscribe at any time – see HOW TO CHANGE THE WAY WE CONTACT YOU for further information.

While we don’t usually ask, there are some instances where we may have expressly asked you for consent to receive telephone calls or letters from us (for example, if you gave us your details through our fundraisers in person). If you have consented for us to contact you in these ways, we will continue to do so unless you tell us not to.

In addition, where you have visited our online shop and provided us your details, then we may send you information about similar products which we think will be of interest to you, where you have not opted out of receiving such information. We will also always provide an opportunity for you to opt-out in every communication we send you about these products.

We make it easy for you to tell us how you want us to communicate, in a way that suits you. Our communications have clear marketing preference questions and we include information on how to opt out when we send you marketing or fundraising materials, which in the case of emails, is by means of an unsubscribe link.

You can change your marketing preferences at any time by contacting us – see HOW TO CHANGE THE WAY WE CONTACT YOU.

Where you have previously provided us with your telephone number, please note that we may use that telephone number to call you.

You can of course change your preferences at any time if you wish to as detailed above.

Please note that changing your marketing preferences will not affect the communications we send you where it constitutes the service you have requested.

We do not sell or share personal data to third parties for the purposes of marketing.

We do not undertake all of our processing activities ourselves and we may appoint suppliers to perform services on our behalf (e.g. payment processing). In such cases, we ensure that we have a contract with the supplier and as part of that agreement the supplier agrees to respect the security of your personal data and to treat it in accordance with the law. We only permit suppliers to process your personal data for specified purposes and in accordance with our instructions.

We may need to transfer your personal data to suppliers based in the US or other countries outside of the European Economic Area (EEA) to allow them to perform services on our behalf (such as when you sign up for a petition to help safeguard the natural environment). In doing so, your data may be stored or otherwise processed outside of the EEA.
In most cases, we do not transfer your personal data outside of the European Economic Area (EEA). However, as we are part of a global network, there are some instances in which we may share your data within our Network. These instances are limited and are mainly where one of our Network offices wants to refer a contact to another office who would be better placed to contact the individual or manage the relationship, for example, where they live or work in that country.
Whenever we transfer your personal data out of the EEA, we ensure it is afforded a similar degree of protection by ensuring at least one of the following safeguards in place:

  • the country has been deemed to provide an adequate level of protection for personal data by the European Commission;
  • a specific contract which is approved by the European Commission and gives personal data the same protection it has in EEA, has been entered into with the supplier; or
  • Where we use service providers based in the USA, it is accredited under the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the USA.

Depending on your settings or the privacy policies for social media and messaging services like Facebook and Twitter, you might give us permission to access information from those accounts or services. For example, we occasionally participate in Facebook’s “Custom Audience” program which enables us to display ads to our existing or potential supporters via Facebook. We provide personal information such as your email address to Facebook to enable them to determine if you are a registered account holder with Facebook. Our adverts may then appear when you access Facebook and on your Facebook feed. Your data is sent in an encrypted format that is deleted by Facebook if it does not match with a Facebook account. For more information please read the Facebook Business page about Custom Audiences and Facebook’s Data Policy.

In other cases we will not disclose any of your personal data except in accordance with this policy, or when we have your consent, or under special circumstances, such as when we believe in good faith that the law requires it or to protect the rights, property and safety of WWF, or others. This includes disclosing your details if required to the police, regulatory bodies or legal advisors, if we are so requested.

We aim to ensure we have appropriate physical, technical and managerial controls in place to protect your personal details; for example our online forms are always encrypted and our network is protected and routinely monitored.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Whilst we hope it will never happen, we have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are required to do so.
When we use external companies to collect or process personal data on our behalf we undertake due diligence on these companies before we work with them, and put a contract in place that sets out our expectations and requirements, including keeping and using your data securely.

Our website may from time to time contain links to third party websites. If you follow a link to any of these websites, please note that these websites will have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Despite all of our precautions however, no data transmission over the internet can be guaranteed to be 100% secure. So, whilst we strive to protect your personal information, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention that you do so at your own risk.

We really appreciate it if you let us know if your contact details, or circumstances change.

We will only keep your personal information for as long as is necessary for the purpose for which it is collected, which may include the purpose of satisfying any legal, accounting or reporting requirements. If you request that we stop sending you marketing materials we will keep a record of your contact details and the appropriate information to enable us to comply with your request not to be contacted by us.

In order to determine how long we keep your data we look at the category of data and the reason we collected and have processed it. We look at whether that reason is ongoing,  we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve these purposes through other means, and the applicable legal requirements.
Legacy income is important for our organization. We may keep data you provide to us indefinitely to carry out our legacy administration and communicate effectively with the families of people leaving us legacies. This also enables us to identify and analyse the source of legacy income we receive.

When we anonymise or delete your data, we will ensure that it is no longer identifiable to you. We may keep anonymised data for future analysis on aggregated data so that we can understand our supporters better. This may be for research or statistical purposes, or for any other purpose, and we may use this information indefinitely without further notice to you.

You can request the details of the personal information we hold about you.
If you want to access your information, please contact us at and send a description of the information you want to see and proof of your identity. If you are an on-line supporter, we will confirm your identity if you use the same e-mail which we have in our database. If you are not an on-line supporter, please provide information, such as your relationship with or primary contact in WWF to help us identify you.  We may then need to ask you for further information in order to service your request, such as confirmation of your identity, or whether there is any specific data you would like or from a specific time period. We may send you a form in order to assist you in this.
We will respond to you within one month of your legitimate request.

If at any time you’d like us to change the way we contact you, please email us at, or follow the opt-out links on any marketing message sent to you.
If we’ve sent you something in the post that you don’t really want, just drop us a line to let us know. Our supporter care contact details will always be included in the pack.

If you don’t want us to collect information about you as you browse our website you’ll need to set your browser to notify you when you receive a cookie, then choose to decline it.
If you don’t want us to hold any personal details about you, it’s best just not to give them to us. If you want us to stop collecting information about you or processing that information then please let us know by contacting us at

Under data protection laws you have various rights over your personal data. If you would like to exercise any of these rights then please contact us at
You have the right to:
You have the right to request access to your personal data, commonly known as a ‘subject access request’. This enables you to receive a copy of the personal data we hold about you.
You can request that we correct the personal data we hold about you. This enables you to have an incomplete or inaccurate data we hold about you corrected.
You have the right to ask us to erase your personal data in certain circumstances. Please note however that there may be circumstances where you ask us to erase your personal data but we are legally required or entitled to retain it.
Where we are processing your data under the legitimate interest condition, then you may object to this processing, or request that the processing is restricted, if there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. Note that there may be circumstances where you object to, or ask us to restrict, our processing of your personal data but we are legally required or entitled to continue to processing your personal data and/or to refuse your request. In some cases, we may demonstrate that we have a compelling legitimate ground to process your information which override your rights and freedoms.
In certain circumstances you are able to request a transfer of your data from one service provider to another, such as from one service provider to a competitor.
Where we have asked you for consent to process your data, you may withdraw this consent at any time by contacting us at .
We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.
If you have a complaint then please contact us at in the first instance and we hope to be able to resolve your complaint. If however, you believe that we have not been able to assist with your complaint or concern and you believe we are not respecting your rights, you are entitled to make a complaint to a relevant supervisory authority.

This policy was last updated in May 2018.
We may amend or update this policy at any time to take account of any changes to data protection law or other legislation. When updates to the policy are made they will be posted on this page, so you may wish to check this policy each time you submit personal data to us.

If you have any questions please contact our Supporter Care team using the details below:
Post: Rue Mauverney 28, 1196 Gland, Switzerland