CONDITIONS OF USE

Permission is granted to known partners of WWF to use the attached imagery upon acceptance of the following conditions:
Imagery may only be used in the context of positively promoting your partnership with WWF. Imagery must be closely accompanied by significant text concerning the work and/or mission of WWF. While a photo or video credit is mandatory, it will not in itself suffice.
Imagery may NOT be used purely for the promotion of your organisation or any product outside of the context of WWF or your partnership with WWF.
Imagery must be closely accompanied by a full and properly formatted credit.
Permission is granted for one-time use only. Imagery may not be stored for subsequent use. Any other subsequent rights are reserved and subject to approval by WWF and by the artists concerned.
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CONDITIONS OF USE

Permission is granted to known partners of WWF to use the attached imagery upon acceptance of the following conditions:
The assets in this pack may only be used in the context of up-scaling communication on the values of biodiversity and nature. Any imagery/videos utilized from this pack must be accompanied with copy to this effect. While a photo or video credit is mandatory, it will not in itself suffice as permission to use the asset, without the accompaniment of further text.
Imagery may NOT be used purely for the promotion of your organisation or any product outside of the context of upscaling biodiversity communications
Imagery must be closely accompanied by a full and properly formatted credit
Permission is granted for one-time use only. Imagery may not be stored for subsequent use. Any other subsequent rights are reserved and subject to approval by the artists concerned.
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CONDITIONS OF USE

Permission is granted to known partners of WWF to use the attached imagery/videos/assets upon acceptance of the following conditions:
The assets in this pack may only be used in the context of up-scaling communication on the values of biodiversity and nature. Any imagery/videos/audio files utilized from this pack must be accompanied with copy/captions to this effect. While a photo or video credit is mandatory, it will not in itself suffice as permission to use the asset, without the accompaniment of further text.
Assets may NOT be used purely for the promotion of your organisation or any product outside of the context of upscaling biodiversity communications
Assets must be closely accompanied by a full and properly formatted credit.
Assets may be translated/adapted into you own local language, provided that all other terms and conditions are followed.
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CBD COP15

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The Moment is Now video
This film – which we’re calling ‘The Moment is Now’ – features global celebrities Bear Grylls, Shruti Haasan, Pia Wurtzbach, Ben Pol, and Liu Wen, and reveals how small, seemingly insignificant moments in history later created a domino effect that shaped the world as we know it today. The film then reveals that when it comes to our climate and nature crises, moments like these are unfolding right now, and even the smallest actions we take today have the immense power to shape a brighter future for people and the planet. Given the once-in-a-decade opportunity we have at COP15, this film is meant to build momentum and rally the public in the lead-up to this crucial conference for nature at the end of the year.

Team Earth campaign
While football will be heavily influencing the media and social cycles during the World Cup, we want to use the language, style and visuals of football to reach a new audience with our nature messaging. This will be supported by an influencer campaign, whereby notable celebs & influencers both from football/sport as well as other areas will post themselves wearing our #TeamEarth tshirt and highlighting the importance of the decisions being made at COP15.

Biodiversity Awareness Study 2022
The WWF study, funded by the International Climate Initiative (IKI), surveyed 9,228 respondents from across nine countries in biodiversity hotspots, including Brazil, Colombia, India, Indonesia, Kenya, Mexico, Peru, Vietnam and South Africa. The survey aimed to understand the current levels of awareness and attitudes towards biodiversity, willingness to act to protect nature and gauge the level of concern about biodiversity loss. We have provided key assets that highlight the importance of biodiversity and the need for action at CBD COP15.

Content: Social Media Posts and Suggested Social Copy

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